Kia Motors to compete with Audi ? Surely not?

Kia Motors to compete with Audi ? Surely not? 

Korean car manufacturer Kia motors certainly made a shrewd move around a decade ago employing  Peter Schreyer, one of Audi’s former senior designers. Working for his former German employers has certainly made an impact on Kia’s range of hatchbacks, saloons and crossovers, that Peter himself has overseen for his Korean employers. Kia’s production of these 3 ranges of motors has shown originaility from Schreyer, aswell as ‘loaned’ ’ features from his former employers at Audi.  The maturing of Kia in the motor industry is now certainly taking hold as their motors now seem of a more original design, particularly with the third-generation Sorento seven-seat SUV. Kia themselves have stated that not only Audi, but the whole SUV market should be shaking in their shoes at this next phase in the companies R & D and recent production. This is obviously  a bold statement from a manufacturer who not so long ago had the basic Pride and Magentis models as their best of breed.

In this new phase of Kia’s development, with the Sorento, they have stated they will exceed the world’s leading car manufacturers for engineering, technology, refinement and quality. With a strong focus on mechanical and technological advancement, safety and comfort.

The Kia Sorento is the first of their range to really take on the big boys…….but is the Korean manufacturer up to the job this quickly? Only time will tell, but with Korean manufacturing in general attracting the services of Schreyer, who would really doubt them? Who could doubt them as industry in the Republic of Korea has advanced so much in the past 30 years.

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